Nike releases ‘Professional Hijab’ to satisfy demand for modest fashions


Fashionistas are saying hasta la vista to the concept of “much less is extra” — a la bare clothes, micro mini skirts and underboob bikinis — in favor of a “extra is extra” modern mindset.

The information analytics agency Edited reveals that the demand for modest trend “is increasing exterior of the UAE and seeing progress within the western world with a 15 % improve since 2017,” WWD studies.

To satisfy the rising demand, extra trend manufacturers and retailers are increasing their choices to cater to the flourishing new market of fashionistas in the hunt for full-coverage garb.

Sportswear model Nike was method forward of the curve when it launched its first-ever hijab again in December 2017. Now, again by well-liked demand, the model has unveiled a brand new model of the efficiency put on piece in a brand new colorway.

Out there in two sizes, the brand new rose gold type with a black feminine-floral print is crafted from a light-weight Dri-Match material, providing optimum breathability and luxury. Sporty type stars trying to buy the brand new headwear staple can rating the modestly priced $35 piece on Nike’s web site.

Among the many key protection crusaders main the best way for extra modest motifs is mannequin Halima Aden, who made historical past by changing into the first-ever Muslim girl to put on a hijab in Sports activities Illustrated annual swimsuit difficulty.

Identified finest for its barely-there bikini-clad editorials that includes the likes of Tyra Banks, Kate Upton, Elle Macpherson and Heidi Klum, this yr’s installment marks the primary time the journal has integrated extra conservative fashions into its editorials.