Luma Soda on Shark Tank: 5 Quick Information You Must Know



Jim Otteson pitches Luma Soda on ‘Shark Tank.’

Luma Soda is a sugar free beverage created by Jim Otteson. He shall be showing on Shark Tank to pitch his enterprise, within the hopes that he can get an investor to assist him join with model title grocery shops.

Luma Soda was based in January 2017, and presents 4 totally different flavors; together with cola, cherry, lemon lime and blood orange. Learn on to study Otteson’s creation, and the way he plans to increase the enterprise shifting ahead.

Right here’s what you could know:

1. Luma Is an All-Pure, Sugar Free Different to Model Soda

Luma presents a wholesome different to model title soda. It has zero energy for individuals who need to drop some pounds; zero carbohydrates for folks on keto diets; zero sugar to have an effect on blood sugar ranges; zero chemical components; zero preservatives; and 0 synthetic colours. It derives all of its sweetness from a mix of monk fruit and honey.

A single can of Luma has 25 energy and a couple of grams of sugar. It’s offered in 12-packs for under $1.67 per can and $19.99 for a pack. The Luma web site says that they ship to wherever in the US for a $5 flat price per 12-pack. Whenever you order 4 or extra 12-packs, delivery is free.

In response to the All Shark Tank Merchandise, Otteson named the soda for its simplicity and its connotation of sunshine. It’s at the moment being produced in Sonoma County, and Otteson has mentioned that he’s engaged on including new flavors to the roster.

2. Otteson Was a Trial Lawyer for 26 Years Earlier than He Began Luma Soda

Otteson was previously a trial lawyer who specialised in patent infringement. He informed Palo Alto On-line that he recurrently drank soda as a solution to keep caffeinated. “It could be nothing to drink upwards of 12 cans of Weight loss plan Coke per day,” he mentioned. Ultimately, Otteson’s spouse urged him to stop ingesting soda. He sought out options because of this, and found that aspartame, a sweetener generally utilized in food regimen soda, has unfavorable negative effects.

“One morning, I went out to the storage and went to seize a Weight loss plan Coke very first thing within the morning to drink on my solution to work, and I checked out it, and I mentioned, ‘Why isn’t there a wholesome, all-natural, very low-sugar soda?’ And so I began trying round for one,” Otteson recalled. He determined to create a pure soda that didn’t have any aspartame or synthetic sweeteners, and thus, Luma was born.

Otteson started experimenting with totally different flavors in his kitchen. He informed Palo Alto on-line that he contacted meals corporations for pure taste samples, and finally found the fitting combination of elements. He partnered with Sampson Hsia, a meals scientist in Fremont, and collectively they developed the formulation.

3. Otteson Says That Monk Fruit Is the Key to Luma Soda’s Taste

The important thing ingredient to Luma is monk fruit. In a weblog submit, Otteson mentioned the advantages of the fruit, and the way it helped him unlock the formulation for a flavorful pure soda. “Monk fruit, also called luo han guo, is a small melon native to components of Thailand and China,” he writes. “It has been used as a sweetener and natural treatment in conventional Jap medication for hundreds of years, and has turn into extra broadly accessible in the US in powdered and dried varieties.”

“Individuals discover Monk fruit extract interesting as a result of It’s very candy, gained’t increase your blood sugar ranges, and has little to no energy in its pure powdered kind,” he continued. “Plus, there are not any identified unfavorable negative effects. So that you get the sweetness you want with out the nasty negative effects related to excessive sugar consumption.”

Along with his submit on Monk fruit, Otteson has written weblog posts on the pronunciation of sure elements and why ingesting model title soda isn’t the important thing to working lengthy hours.

4. Luma Is Aiming to ‘Rework’ the Soda Business

Luma’s Instagram web page recurrently posts messages in regards to the unfavorable results of brand name title soda. “As a startup firm, we want your help if we’re going to remodel the soda trade from dangerous chemical compounds,” states one submit. “Our objective is to reverse the unfavorable results large soda firms have had on this world, to reverse the oversaturation of sugar and processed drinks that result in unhealthiness and illness.”

Otteson provides that help from on a regular basis soda drinkers are essential to serving to Luma develop. “Your help of Luma permits us to develop and with progress comes the flexibility to scale our manufacturing in an effort to higher compete with ‘Huge Soda.’ Sure, ingesting water is the healthiest possibility, however let’s face it. Soda is scrumptious and generally we don’t simply need to quench our thirst, we need to drink one thing scrumptious… Uncover Luma Soda.”

Luma Soda has over 3,600 followers on Fb and over 5,900 followers on Instagram.

5. Otteson Desires a Shark Tank Investor to Take the Enterprise Nationwide

Luma’s distribution has largely been inside Palo Alto. The locations that carry the soda  embrace Sancho’s Taqueria, Terun, Nation Solar Pure Meals, Piazza’s Effective Meals, and the fitness center Type Health. Otteson is hoping {that a} Shark Tank investor will him take the enterprise nationwide.

Otteson additionally talked in regards to the worries his household had when he stop his different job to give attention to Luma. “It’s scary, little doubt about that. My household and my dad and mom have been a bit fearful to start with,” he humorously admitted. “However we’ve gotten lots of nice suggestions. Persons are actually enthusiastic about it. I believe it’s a terrific product.”

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