It’s a courageous new world, and maybe the most effective illustration of that’s the wacky phenomenon of YouTube superstar. On this at all times offbeat, incessantly narcissistic, and infrequently downright weird realm, high content material creators are incessantly embroiled in off-camera “scandals” and catfights. The small print are later recapped for his or her drama-hungry followers — all whereas creators rake within the money, in fact.
Profitable YouTubers can earn numerous tens of millions from model offers. And there are many manufacturers desirous to cope with these web celebs — histrionics and silliness be damned — in return for entry to their large teenage fanbases. Thus, the highest YouTubers can earn tens of tens of millions per 12 months. Greater than A-list celebrities, in some instances.
But YouTube, and social media basically, can be an exceedingly fickle platform. No higher instance of that exists than the case of James Charles versus Tati Westbrook.
Final week, Charles was the 19-year-old wunderkind who emerged from nowhere to develop into YouTube’s most-subscribed magnificence blogger. Rumored to be value $12 million, Charles had amassed 16.5 million YouTube followers and profitable model offers with social media-focused manufacturers like Morphe and SugarBearHair.
But that each one modified final Friday when fellow magnificence guru Westbrook posted a 43-minute takedown video on YouTube. Inside 4 days, Charles had misplaced Three million YouTube subscribers — or 18% of his viewers — and counting. (Westbrook, in the meantime, added 3.5 million to her personal subscriber rely throughout that very same timeframe.)
Is the Charles model completely expired? Who is aware of, nevertheless it’s been badly broken. Sponsors have distanced themselves from him, and his latest apology to Westbrook is already one of many most-disliked movies within the annals of YouTube.
Sure, this drama could seem foolish. However it’s additionally the quickest anybody has ever misplaced (or gained, in Westbrook’s case) subscribers in YouTube’s historical past. And it completely illustrates the fleeting nature of fame and fortune in 2019 — social media could be each an unbelievable instrument and a fearsome weapon.
However anyway, Charles can nonetheless comfortably hunker down in his new $17,000-per-month Encino mini-mansion.
At 4,255 sq. toes, the leased home is roomy however not oppressively so. Constructed new in 2016, the property was bought for just below $2 million that very same 12 months to a non-famous San Diego-based businessman. By 2018, stated businessman had punted the property onto the rental market, and y’all already know the remaining.
The Cape Cod-style pad has a two-car storage, a fireplace-equipped lounge, an eat-in kitchen with fancy stainless home equipment, hardwood flooring, and a glassy wine closet (presumably stuffed with soda and apple juice for the underage Charles, proper?)
Upstairs, the grasp has a hearth, a balcony, and twin walk-in closets. The house’s starkly austere black-and-white shade scheme is supposed to be stylish — and it sorta is — however the singular lack of shade manages to lend an un-homey really feel to the premises.
Although the property is situated in a relatively retro pocket of Encino — and the .15-acre lot is barely dinky — the yard does embody all of the requisite luxurious facilities. There’s a full outside kitchen with BBQ and bar-style seating, plus a pool/spa combo with a nifty waterfall function.
For no matter cause, the San Fernando Valley has at all times sported greater than its fair proportion of eccentric YouTuber residents — notably within the decidedly suburban neighborhoods of Encino, Sherman Oaks, Tarzana, and Calabasas.
Moreover Charles, different social media-famous people out yonder embody Jenna Marbles, Jake and Logan Paul, Eva Gutowski, Rosanna Pansino, Jeffree Star, and Shane Dawson.