Bullet-proof backpack gross sales up 200 % since El Paso, Dayton shootings


Again-to-school procuring has gotten grim.

Within the wake of the latest mass shootings in El Paso, Texas, and Dayton, Ohio, gross sales of bullet-proof backpacks have skyrocketed, in line with a CNN report.

Bullet Blocker, which was based by dad-of-two Joe Curran within the wake of the 2007 Virginia Tech bloodbath that killed 33, has seen gross sales improve by 200 % for the reason that Aug. three and four shootings.

And Tuffypacks, an organization that sells backpacks retrofitted with ballistic shields, has seen gross sales skyrocket almost 300 %.

“We at all times see a spike in gross sales within the days or perhaps weeks after shootings,” Tuffypacks CEO Steve Naremore tells CNN.

Yasir Sheikh, president of Guard Canine Safety, which makes bullet-proof luggage, stated he can’t definitively draw a direct correlation between mass shootings and gross sales. However his packs, which have been bought in shops reminiscent of Mattress Tub & Past and Workplace Depot since 2018, noticed a rise in demand after the February 2018 Parkland, Fla., taking pictures at Marjory Stoneman Douglas Excessive College.

“What we’re discovering is, generally, occasions set off heightened consciousness of the product,” Sheikh tells CNN. “Once I was at school, there was no such factor as lively shooter drills. However occasions have modified.”

These luggage aren’t straightforward on the pocket, however dad and mom are keen to shell out the cash for peace of thoughts.

Guard Canine Safety’s protecting luggage vary in value from $199.99 to $299.99. They had been examined to face up to fireplace from shotguns and 9-mm. or .44 Magnum weapons however aren’t constructed to guard towards ammunition fired from rifles or assault weapons.


Tuffypacks sells light-weight, detachable shields that insert into luggage and begin at $129. Based on the corporate’s website, the shields are 5 occasions stronger than metal. The model’s bullet-proof backpack retails for $189 and has 24 layers of anti-ballistic materials sewn into the middle of the bag.

Bullet Blocker’s bullet-proof panels run about $175 and its bullet-proof backpacks prime out at $490.

Maybe essentially the most stunning providing is the $160 junior bag, sized to particularly match preschoolers.