Behind the scenes of Kristin Cavallari’s new Unusual James marketing campaign

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Spring could have solely simply arrived, however Kristin Cavallari is already prepping for fall.

The “Very Cavallari” star shot her model Unusual James’ fall 2019 marketing campaign in New York Metropolis on Tuesday, making stops alongside the way in which at landmarks together with Grand Central Station, the Excessive Line and Brooklyn’s Williamsburg Lodge.

An insider informed Web page Six Fashion that Cavallari loved a late lunch on the resort’s restaurant, Harvey, earlier than heading as much as the Water Tower bar for the shoot, altering from the risqué look she confirmed off on Instagram right into a black leather-based prime and matching shorts.

“We went to some iconic places — even Grand Central Station, which was truly my first time being there,” Cavallari informed Web page Six Fashion of the shoot, which incorporates each nonetheless photographs and video. “So it’s so much, but it surely’s a extremely enjoyable day for me. And simply having full artistic freedom with Unusual James — to have the ability to do no matter I need — it’s so rewarding and I’m having a extremely good time with every thing.”

Cavallari, 32, based Unusual James in 2017, and takes followers behind the scenes of its enlargement — together with a Nashville, Tenn. storefront — on her E! present. And whereas her employees could also be ever-changing, so are her model’s choices.

“What I’ve been doing recently is as an alternative of doing like an enormous drop, I’ve new items come out each six weeks,” she informed us. “And so basically for fall, we now have about 5 little mini collections. So I’ve an on a regular basis assortment, I’ve an edgy assortment, I’ve extra of a flirty assortment — which can come out extra round vacation time — [and] I’ve a camel assortment. And in order that’s how I’m gonna simply begin doing issues shifting ahead.”

Tv Personality Kristin Cavallari shooting uncommon James fall campaign in New York City
Kristin Cavallari capturing her Unusual James fall marketing campaign in New York.

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Kristin Cavallari poses in Grand Central Station.

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Kristin Cavallari capturing her Unusual James marketing campaign on the Excessive Line.

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Kristin Cavallari hits the streets of NYC.

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